Merkle Report
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To meet the expectations of today’s consumers, you need to start asking the big questions.
How do you want your customers to feel? How can you make their lives better? And how can you grow your interactions into relationships?
The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organisation, evaluating your existing technology and data assets, and changing how you think about commerce.
We’ll also explore how to combat headwinds like residual pandemic effects, economic uncertainty, and privacy regulations, which are all raising the stakes on decision-making and investments.