Why it matters, and how to do it
Research conducted by Salesforce shows that nearly half of consumers (47%) believe the healthcare industry is more focused on its own needs than that of patients
- 84% of customers say the experience a company provides is as important as its products and services
- $382 million consumers spent on health and fitness apps in Europe alone in 2021
- 60% of healthcare organisations are using patient data predictive analytics
- 65,300 mobile health apps available by the end of 2021
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