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The Power of Progressive Profiling and Scaling Customer Data Across Brands [French Sub]
On-Demand Webinar
20 Mins
On-Demand Webinar
20 Mins

The Power of Progressive Profiling and Scaling Customer Data Across Brands [French Sub]

Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences. 

Seamlessly activating that data is hard, and technology is only part of the solution. 

Learn how Chris Muscutt, Marketing Technology Lead at PepsiCo, views this challenge and why progressive profiling consumers to enhance their experience is key. 

Takeaways:

  • What is the value of a given data point and can you make a business case to collect it?
  • How does technology help provide seamless experiences across brands
  • What does the future hold for enterprise brands that engage across global events?


Watch Now

Speakers:
Chris Muscutt

Chris Muscutt

Marketing Technology Lead

PepsiCo

An accomplished and highly successful Marketing Technology Lead, with an outstanding record of achieving increased revenue and sustainable profit growth in various environments including FTSE100, NASDAQ, TSX and Government organisations; often acting as the crucial link between Business and IT