More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle [Spanish Sub]

Stephanie specializes in marketing and privacy and focuses on the balance between privacy, trust, and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.

Takeaways:

• Four forces of data deprecation are drastically limiting marketers' access to consumer data.
• Zero-party data can help marketers personalize without being creepy -- if they use it strategically.
• The key to zero-party data is how you collect it: transparently and in exchange for a value or benefit.

Watch now!