Cheetah Digital Report
Top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty.
To win the dollars of today’s digitally savvy consumer, rather than leave everything to the last minute, retail marketers need to implement relationship marketing strategies that put the customer at the heart of everything.
Consumers are clear: they will give you the data you need to deliver better-personalized marketing, and are more engaged in loyalty programs than ever before. So while this may be a time of great flux for retail marketers, the opportunity to build meaningful relationships and win in this short window of sales is there.
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