More than 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance.
Everyone talks about personalization and one-to-one marketing and have been for years. It’s the centerpiece of digital marketing. Marketers have invested heavily in data to drive personalization. But people don’t experience data, they experience content.
Marketers are able to imagine thousands of journeys but only have content for a handful of unique experiences. Their data can be dynamic but their content is static, causing them to fall short of meeting their customers' evolving expectations. Furthermore, today’s lengthy production processes cannot deliver personalized content, at scale, to support each one-to-one interaction. Content is the bottleneck to personalization.
Movable Ink activates any data into personalized content in any customer engagement. It is a powerful extension to the technologies that marketers use today. Content easily connects to all relevant data no matter where it lives, updates based upon a recipient's recent interactions, and is auto-generated by the platform. The world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate marketing performance.