What is a Knowledge Graph?

Building the Foundation of Your 2020 Marketing Strategy

Consumers are asking more and more questions on their path to purchase. But to understand those complex questions and deliver an experience that exceeds their expectations, you’ll need an entirely new computing model. Say hello to the knowledge graph.

In this whitepaper, you’ll discover:

• The five qualities that differentiate knowledge graphs from other types of databases
• Why a knowledge graph is important to your marketing strategy
• How you can build your brand’s own knowledge graph