X Marks the Spend: A BFCM Treasure Map

Black Friday and Cyber Monday aren’t a sprint — they’re a high-stakes expedition. With consumers delaying purchases, price-hopping across tabs, and ghosting carts at record rates, brands can’t rely on “best-ever” promos alone. This guide shows marketers how to turn BFCM intent into revenue using the real gold: identity resolution, agentic AI, and performance-driven strategy. Your map to Q4 treasure starts here.

• What 2024 taught us — and what 2025 demands
• How tariffs are reshaping loyalty and timing
• The AI-driven timing and channel tactics that convert
• Identity’s new role in personalization and retention

"33% of BFCM revenue came from known users — identified and re-engaged with triggered messaging at exactly the right moment"