Wunderkind On-Demand Webinar
True Botanicals provides the most high performing beauty products with the most sensorial and aromatherapeutic experiences.
As a D2C clean beauty brand in a fiercely competitive market, True Botanicals faced increasing costs to drive traffic to their website. The challenge wasn't just about attracting visitors, but crucially, ensuring they returned. Recognizing that repeated visits were key to marketing efficiency, the company realized that converting initial traffic into engaged, returning customers through email and SMS marketing was essential.
Initially, True Botanicals partnered with Wunderkind to optimize their email capture and automation efforts. However, they briefly attempted an in-house approach, believing it could offer quicker speed to market and more control. This shift resulted in a significant performance drop, leading them to return to Wunderkind. The results were striking — a 2.4x lift in email performance and a 122% increase in revenue driven by SMS after consolidating their efforts with Wunderkind.
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