Text messaging isn’t new. We’ve all been using text for decades to send short, speedy messages to friends and family. Text is convenient, efficient and direct – it’s a no-frills, effective, simple means of communication, which makes it a perfect marketing channel.
So, why aren’t brands using text to the same extent as email?
Wunderkind’s whistle-stop guide to text message marketing highlights the benefits of text, breaks down how (and when) it should be deployed, showcases what a successful text campaign looks like, and demonstrates how you can achieve your text marketing goals.
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