The Rise of Revenue-Centric Marketing for CPG Brands

CPG brands are under pressure to prove ROI. Traditional brand marketing isn’t cutting it — and never really did. It’s time to think revenue-first. In this guide, we show you how to break the mold with strategies that tie marketing directly to measurable growth. Learn how identity, AI, and first-party data are helping CPG brands transform anonymous traffic into real revenue.

• Why owned channels are outperforming paid
• How identity resolution turns unknowns into customers
• Ways to optimize opt-ins without sacrificing margin
• Tactics to scale one-to-one messaging in CPG