The new eCommerce benchmark for first-party fitness and owned channel optimisation
For marketers and brands, 2023 is set to be the year of first-party data and owned channels.
Rising paid media costs, and Google’s impending deprecation of third-party cookies in 2024, are just the latest in a string of developments pointing to an industry-wide shift away from over-reliance on volatile third party channels. At the same time, economic pressures caused by rising inflation and the cost of living crisis will see businesses keeping a close eye on margins and putting efficiency front of mind.
All of this means that a change in marketing strategy – balancing the scales and pivoting to maximising value from owned audiences and channels – will be absolutely critical in the year to come. But how prepared is the eCommerce industry for this shift?
Download the 2023 WunderkIndex report to gauge retailers’ readiness for the oncoming first-party data revolution, with audit insights from 99 eCommerce websites and over 1,000 retailer emails, from a cross-section of different company sizes and product categories, spanning beauty, fashion, homeware and electronics.