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Case-Mate, who makes durable and fashionable cases for phones and accessories, had a desire to improve their customer acquisition efforts.
Case-Mate, originally known for its fashion-forward mobile cases, now offers a range of products catering to diverse customer segments, from rugged outdoorsy types to the mass market. However, their core customer remains fashion-oriented, with a strong emphasis on trends in the mobile category.
Email and text combined are critical to Case-Mate’s success, particularly during peak periods like Apple’s annual product launch and Black Friday. These channels are the first to be considered for promotions and product releases, driving immediate engagement and high conversion rates. With Wunderkind’s support, Case-Mate has also bolstered their email list by hundreds of thousands, particularly during the fall, which is their busiest season. For Case-Mate, the ability to effectively leverage text and email has been crucial, especially in a business where customer loyalty and retention can be challenging.
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