Wunderkind On-Demand Webinar
ICONIC London, a digital and socially powerful makeup brand, partnered with Wunderkind to enhance their direct-to-consumer strategies.
ICONIC London, known for its signature glow and influencer-driven success, has become a go-to brand for trendy, radiant makeup. With a strong presence on social media platforms like TikTok and Instagram, ICONIC London attracts a vast audience through influencer endorsements and viral content. However, the challenge lay in effectively capturing and converting this high-quality traffic into loyal customers.
Enter Wunderkind. Initially implemented in the U.K., ICONIC London partnered with Wunderkind to optimize email capture and triggered email campaigns. The results were extraordinary — ICONIC overachieved its revenue goals by 105% in the UK and by 152% in the US. Submit rates soared from 2.4% to 9.9%, and conversion rates increased to 7.4%.
Want to see the whole story? Watch it now.