DvF sees 20% YoY growth with Wunderkind from efficient owned channels

Diane von Furstenberg (DVF) has focused on embracing digital transformation, shifting from a traditional retail and wholesale model to a more customer-centric, direct-to-consumer (DTC) approach. A key part of this transformation was DVF’s partnership with Wunderkind, which enabled the brand to harness the power of data and technology to better understand and serve its customers. With Wunderkind’s automated and triggered emails, DVF gained deep insights into its 50,000 global customers, allowing the brand to deliver personalized content and offers that resonate with their needs and preferences.

This digital shift has not only revitalized DVF’s customer engagement but has also driven significant financial growth. The brand achieved a 20% year-over-year revenue increase, with e-commerce alone growing by 36%. Perhaps most impressively, DVF’s profit margins have expanded to over 12%, while the marketing budget has been reduced to just 25% of what it was in 2019-2020.

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