Uncovering Customer Intent When Creating Digital Financial Products
For today’s financial services customer there is an overwhelming level of choice when it comes to digital banking products and services.
From the everyday management of personal finances, through to selecting new financial services, customer decisions are typically motivated by selecting a product they believe will solve their problem.
In this 10-Minute Guide, we look at how financial services providers can make better digital product and market decisions by understanding the Jobs To Be Done framework; by understanding the ‘jobs’ that customers ‘hire’ a product or service to do. By doing this, providers will be able to move beyond simply improving user experience to differentiate their services and begin to serve the higher level motivations behind why customers really choose to hire their products.