Wayin Report
The automotive sector has traditionally lagged a little behind other sectors when it comes to cementing its digital footprint. For generations, consumers have visited dealerships in person and evaluated cars across a protracted sales process, before deciding to purchase the right vehicle for them, with little to no online engagement. This has all changed. Now more than half of car buyers use a smartphone to inform their purchasing decision, they follow their favourite car brands on social media and willingly engage with digital campaigns. For those in automotive sector this presents huge opportunity.
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