The importance of the customer experience (CX) for a successful digital transformation of B2B ecommerce is now becoming clear.
B2B buyers demand better service and competition between sellers so online businesses continue to use technology ecosystems designed to serve customers. But how exactly can a company and its IT team ensure a high CX level during such a transformation?
The answer lies in "customer experience centric" and "composable" ecommerce.
With a composable approach, a new ecommerce ecosystem can be built on top of the existing one without removing valuable components or completely replacing the existing one. The legacy software becomes the knowledge base during the transition and is decomposed based on values it brings to the customer and not on specific code snippets or functions it contains. In this way, the customer experience is extended, not completely replaced.
Download this white paper to learn the six principles that a business and its IT professionals should consider when planning and implementing the digital transformation for B2B commerce.