2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

This report by London Research in partnership with Trustpilot looks at the impact of the coronavirus pandemic on consumer behaviour in the health and beauty sector.

Based on consumer surveys in the UK and US, the research explores the issue of misinformation and fraudulent reviews, and how brands can combat the problem.

The report contains the following sections:

Market overview: spending is up, so too is waste
The impact of fake reviews and misinformation
Consumers place trust in reviews
How can retailers build trust?
Counting the cost of fake reviews
Counting the cost of counterfeits
Social distancing and recession raise the stakes

Download the report now to learn more.