With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the world's leading platform for watching short-form videos.
But how can brands leverage on that “edutainment” trend? Territory Influence surveyed tens of thousands of consumers and creators across Europe to find the answer; and guess what, it’s not only one! Going through users’ habits and content preferences, relationships with brands and influencers, power of creativity, shopping opportunities… TERRITORY Influence investigated the world of TikTok and turned the most valuable insights into concrete marketing tips for advertisers.
In this webinar, TERRITORY Influence and London Research will provide:
An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.
With a double master's degree in Marketing Management and first experiences with advertisers (e.g. Carlsberg Group), she began her agency adventure in 2015. Successively in charge of the French market and Western Europe region, Delphine joined the global marketing division in 2020. She is also a lecturer at HEC Paris Business School for Digital & Content Marketing courses.
Josh is an experienced influencer marketing consultant, advising the UK’s largest FMCG companies and retailers on influencer, advocacy & big data strategy for 10 years. At Territory Influence, Josh is responsible for leading the relationship with Procter & Gamble across Europe, with an additional focus on influencer marketing consultancy in the UK.