TERRITORY Influence Report
Resources
TERRITORY Influence
TERRITORY Influence Report
The Power of Ratings and Reviews
Report
17 Min Read
Report
17 Min Read

The Power of Ratings and Reviews

Ratings & reviews are testimonials written by consumers, who have bought or experienced a product or service, and published on a digital platform: that is, a brand website, an e-shop, social media, or a review-specialized platform, like a forum. 80% genuinely want to help others decide by sharing their personal opinion. Some consumers are more driven by brands, whether to support them (31%) or to express disappointment (27%).

Why and how should marketers leverage this phenomenon? What do you need to know before starting?

In this whitepaper, you will discover the:

  • results of a marketing survey involving 41,663 consumers.
  • learnings of two experts: TERRITORY Influence & gominga.
  • case studies of Shiseido, Essity, Samsung, Nestl√©, BSH...
  • practical recommendations for your marketing plan


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