Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform


Executive Summary

An explosion of data from online and offline data sources means today’s businesses rely on technology to correlate and enrich the data they are collecting in the hopes of curating a meaningful and granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

In this newsletter, Tealium features the Gartner report, “Market Guide for Customer Data Platforms for Marketing”. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first-party data management strategies.

Get Tealium’s newsletter featuring Gartner’s research note for insights, strategies, and key tactics to inform your decision, including:

  • 6 top data challenges CDPs help companies overcome
  • A market analysis of what a CDP must enable
  • Key questions to ask vendors when deciding which CDP to purchase

Unlock your copy of “Before You Buy: A Guide for Choosing a Customer Data Platform” today!