2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report. This vendor-independent research provides a comprehensive overview of trends, strategies, and benchmarks that are transforming the way businesses manage and utilize customer data.

Download your copy of the 2025 Future of Customer Data to explore key findings, including:

• 88% of organizations say real-time data is essential for achieving business objectives.
• 68% of respondents increased investments in first-party data strategies last year.
• 92% of CDP users report success in meeting business objectives, compared to
• 78% of non-CDP users. 84% of CDP users say their platform simplifies AI projects.
• 45% of CDP adopters achieve ROI within 3–6 months, and 88% within 18 months.

The study surveyed 1,200 global professionals across industries, examining both CDP and non-CDP users at various stages of maturity. Whether you’re a seasoned CDP user or exploring solutions, this report offers actionable insights to improve customer experiences, ensure privacy compliance, and future-proof your business with AI-driven strategies.