2024 State of the CDP

Unlocking the transformative power of AI and real-time data for CX

The 2024 State of The CDP offers a comprehensive overview of the evolving landscape and trends shaping the Customer Data Platform industry. This fifth edition provides a valuable resource for businesses seeking to enhance their data-driven strategies, understand market forces, and maximise the potential of their customer relationships.

Download your copy of the 2024 State of the CDP and discover key trends around AI, Real-time data, Data Privacy, Efficiency, and notable key findings, including:

91% of CDP users believe that their CDP is integral in creating relevant customer experiences through real-time customer data.
79% of Companies Achieve ROI Within Just 12 Months of CDP Adoption.
90% of CDP Adopters Declare Their CDP as Critical for Delivering Trusted Experiences to Customers!
91% of Companies with CDP feel the CDP is critical in having the right data available for AI projects.