Siteimprove Report
This report was conducted by IDG Connect, the world’s leading tech media and marketing services company, on behalf of Siteimprove.
Based on responses from over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, the report overwhelmingly found that despite a desire by marketers to confront the obstacles of digital customer engagement, they still struggle with the basics.
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Key findings include: