Sitecore Report
Based upon the research completed by Econsultancyacross 14 market sectors in EMEA, over 60% of organisations don’t have a medium, let alone a long-termdigital strategy that is on the board-room agenda.
Why?
Because no one has gone to the board with a solid business case that they will buy into.
The result- These businesses treat digital marcoms as tactical, many just see it as a website and don’t make the right levels of investment.
The outcome- These businesses are falling behind.The Business Case for Digital Investmentr eport, produced by Econsultancyin partnership with Sitecore, looks at the extent to which companies are objectively assessing the potential impact of marketing and customer experience (CX) technology in terms of both increased revenuesand reduced costs