Sitecore Report
This white paper covers the organisational and governance best practices related to successfully executing context marketing programs. It includes practical insights from Sitecore customers for developing a high-performance context marketing team from early customer experience maturity to more complex mature organisations.
Sitecore covers the customer experience maturity framework; the extended-team roles needed for success (including technology and marketing partners); the organisational development approach to scaling up the team to match higher maturity stages; and various aspects of managing programs at scale.
Maturing your context marketing programme will enable you to:
Start your context marketing programme today with the help of this report!