Online Retail Market Analysis UK 2019

UK retail eCommerce sales are to top £100 billion in 2019

That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several exclusively online players, and a surprising lack of penetration for many familiar names from the high street.

In a far-reaching investigation of the online commerce market in the United Kingdom, Searchmetrics have analyzed eight major industries, with the results of the study now available for download.

Key findings from the Online Retail Market Analysis UK 2019:

• The leading retailers in the online markets differ greatly from those in offline commerce.
• Amazon dominates in many areas, but is comparatively weak in apparel, food and sporting goods.
• Many big brands’ online presence fails to match the strength of their offline business – they are failing to maximise their online turnover as they miss out on potential visitors.