Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a 30% reduction in marketing spend.*
This on-demand webinar gives you the tools you need to analyse your digital marketing activities to discover where your business currently sits on Google’s Digital Maturity Benchmark, in relation to your industry peers.
Search Laboratory's CEO, Chris Attewell discusses how you can make the best use of your data, delving into the five key areas that will help you reach digital maturity (attribution, ads, audience, access and automation).
You will learn how to:
*BCG and Google: ‘Mastering Digital Marketing Maturity’ 2018