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The RetailX Nordic100 360° 2025 Report delivers an expert evaluation of the ecommerce and multichannel retail market in the Nordic region. It highlights the top retailers, brands and marketplaces across Denmark, Finland, Iceland, Norway and Sweden.
The RetailX Nordic100 360° 2025 Report delivers an expert evaluation of the ecommerce and multichannel retail market in the Nordic region. It highlights the top retailers, brands and marketplaces across Denmark, Finland, Iceland, Norway and Sweden. Looking in depth at one of Europe’s most prosperous regions, the RetailX Nordic100 360° 2025 Report offers analysis of the wider Nordic economies, the region’s retail culture and the behaviour of its consumers.
What’s Inside the 2025 Report
The Nordic economies operate cooperatively through long-standing institutions, prioritising sustainability, digital integration and social equality. While enjoying high GDP per capita and strong welfare systems, the region faces demographic shifts.
Consumers in the Nordic countries rank among the most prosperous globally, benefiting from near universal internet access, urbanisation and secure employments with many working in high-value sectors.
ConsumerX research reveals that most Nordic consumers shop online regularly, with fashion, beauty, travel, and consumer electronics as top product categories.
The latest research into retail media, the luxury sector in the Nordics, AI adoption, and key economic and social performance indicators.
Plus company profiles that reveal how Coop Norge, Gigantti, H&M, Ikea, Matas, Miinto and System Bolaget outperform the market.
Key insights
63% of Nordic consumers shop online at least monthly, mainly buying fashion, beauty, travel, and electronics.
45.8% of shoppers surveyed bought from a new retailer in the past year.
79% of Nordic consumers surveyed say they are willing to pay extra for sustainable luxury products.
46% of Nordic consumers surveyed use AI tools in product searches, although there is also evidence of worries around AI over accuracy, a reliance on AI algorithms and privacy.
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