Every year, Reputation.com makes predictions about evolving developments and challenges in online reputation and customer experience management. They've identified five key trends that stand to shape the digital marketing strategies of marketing leaders across every industry in 2019 and summarised in a handy eBook.
Read this ebook to learn about how the following big trends will impact your business this year and beyond:
- Building trust with consumers will be more critical than ever, requiring increased brand transparency and proactive customer engagement at the local level
- Online reputation and CX management will merge, as a brand’s reputation and the experience it provides to customers are inexorably linked
- Businesses will increasingly leverage AI and machine learning techniques to improve CX
- Consolidation of ORM and CX point solutions will reduce risk, cost and complexity