Online Reputation Management and Your 2019 Budget
For most marketers, allocating budgets means setting aside funds to support marketing and advertising campaigns including spending on traditional and digital media. While these are vital for building awareness, the true conversion to customers occurs once they react to your campaigns by going online to learn more.
What happens if a prospective client 'Googles' your promoted service or a location name and neither are found? What if there's an incorrect phone number, or worse, the listing is dominated with poor ratings and reviews? A result like this will make spending on advertising a waste.
Don’t Risk It! Make Online Reputation Management a Priority
Investing in Online Reputation Management (ORM) must be front-and-center in your budget planning. Whether you're just starting to implement ORM strategies, or you're planning to expand your ORM program, keep these impactful activities in mind as you allocate your marketing spend.
This guide explores the reasons why it's critical to make room in your budget for strengthening
your online reputation. You'll learn:
- How customer reviews and business listings help prospects find and choose you
- How to be effective in using social media to attract and retain customers
- How to boost visibility of your online reviews and Net Promoter Scores (NPS) on your website