Rethinking Digital Marketing in a Post-Cookie Era

Relay42 commissioned London Research to assess how brands are facing up to the challenge of adapting to this new paradigm. 

As well as the findings from a survey of more than 300 CMOs and other senior marketers, this report also includes a Digital Marketing Maturity Model to help marketers assess and develop their capabilities. 

Sections in this comprehensive report include:

• The strategic challenge and the new ‘joined-up’ normal
  
• How prepared do businesses think they are for the post-3PC world?
• Zero- and first-party data – a key enabler and a critical resource
• Customer journey mapping – a planning ‘super-power’
• Personalization – the right person, not the right segment
• Recommendations – How to thrive in the post-cookie world