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Relay42 Report
Rethinking Digital Marketing in a Post-Cookie Era
Report
35 Min Read
Report
35 Min Read

Rethinking Digital Marketing in a Post-Cookie Era

A post-cookie world is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser.

Relay42 commissioned London Research to assess how brands are facing up to the challenge of adapting to this new paradigm. 

As well as the findings from a survey of more than 300 CMOs and other senior marketers, this report also includes a Digital Marketing Maturity Model to help marketers assess and develop their capabilities. 

Sections in this comprehensive report include:

  • The strategic challenge and the new ‘joined-up’ normal
  • How prepared do businesses think they are for the post-3PC world?
  • Zero- and first-party data – a key enabler and a critical resource
  • Customer journey mapping – a planning ‘super-power’
  • Personalization – the right person, not the right segment
  • Recommendations – How to thrive in the post-cookie world