This research from London Research and Relay42 (a Supermetrics company) explores how industry leaders are using data and artificial intelligence to redefine the traveler journey. Based on a global survey of 200 senior travel marketers, the report reveals a widening gap between 'data management leaders' and the mainstream.
Key insights from the research:
- The Power of AI: Leaders are nearly 3x more likely to view AI as 'mission-critical' for future success (33% vs. 12%).
- Predictive Success: 21% of travel companies already fully exploit AI for predictive decisioning and modeling to anticipate customer needs.
- The 360-Degree View: Organizations excelling in data management are 3x more likely to successfully integrate new offline and external data systems.
- Real-Time Personalization: Leading brands are 3x more likely to deliver instant, appropriate responses based on real-time customer engagement.
- Operational Excellence: Top-performing companies are twice as likely to have a centralized, strategic data team with executive sponsorship.
Read the report to understand how AI is the engine of the future, but how success is built on a robust, high-quality data infrastructure.
