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How to Build a Business Case for a CDP
Report
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Report
1 Min Read

How to Build a Business Case for a CDP

Ready to build a business case for a Customer Data Platform (CDP) in your organisation?

Ready to build a business case for a Customer Data Platform (CDP) in your organisation? In this whitepaper we’ll take you through eight essential components to include in your business case preparation. Here’s what’s inside…

  1. Define your business problem and/or opportunity
  2. A look at costs
  3. Your preferred technical options/solutions
  4. Outline the benefits/ROI
  5. Define the risks
  6. Delivery timescales
  7. Impact on operations
  8. Organisational capability to deliver the project outcomes