Trying to persuade the board to invest in your digital project?
Helping boards understand the contribution digital will make to the future of your organisation isn’t easy. Boards need to think differently, and senior digital and marketing leaders need to hit the mark when pitching for go-ahead and investment.
Paragon DCX, a full-service digital transformation and marketing agency and consultancy, and Acquia, the leading cloud platform for building, delivering, and optimising digital experiences, talk about what really drives conviction for board buy-in, what challenges clients have faced, and how they managed to persuade the board.
Watch this webinar to learn: