Ovum Decision Matrix: Selecting a Web Experience Management Solution, 201617
Organizations need to digitally transform themselves in order to address the needs of the millennial generation (employees and consumers). A relatively quick win as far as digital transformation is concerned is web experience management (WEM).
- WEM is an important element of a digital transformation strategy and a quick win in terms of supporting the demands of consumers and employees.
Features and Benefits
- Compares leading WEM products across the dimensions of technology, execution, and market impact.
- Discusses the benefits of implementing WEM and how it can help with digital transformation.
Key questions answered
- Which vendors are leaders, challengers, and niche vendors?
- What are the strengths and weaknesses of each product featured?