Marketers have a tough job. To stand out from all the noise in the marketplace, they must tailor each campaign to its intended audience. An account-based marketing (ABM) strategy allows marketers to tailor their messaging based on the target organization. But, it falls short in tailoring marketing campaign down to the level of each stakeholder, within the target account. This is where job-based marketing comes in.
This document observed how account-based marketing helps marketers accomplish this, and how it compares to another approach: job-based marketing.