Data holds the key to success or blunder in CX programs. Companies must follow the lead of the Best-in-Class to learn the art and science of using data to satisfy customers, generate efficiency, and enhance financial results.
Customer experience (CX) executives must keep up with changing buyer needs and behaviour to excel in today's ultra-competitve marketplace. This report will highlight the top priorities that are driving CX programs in 2017 and beyond. We'll specifically discuss how a group of top performing businesses use a data-driven approach to alleviate the challenges impacting their ability to delight customers.