Creative is Complicated: Advice for Better Client and Agency Collaboration
As a client or agency, have you ever thought the creative process was going well only to have it fall apart as the project neared deadline? You might have looked back and wondered what could have been done differently for a better outcome.
The relationship between client and agency is inherently stressful. An agency’s creative process doesn’t automatically conform to the needs of their client’s marketing department. Knowing the pitfalls in the process and how to avoid them results in less frustration throughout the creative process and a more successful campaign.
This white paper provides tips for agencies and clients who would like to improve the brand/agency relationship.
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