Ready for Growth: The State of Digital Maturity in B2B Marketing

From generative AI to the rise of millennial decision makers, B2B marketing and selling is changing at a faster pace than ever before.

So, how can companies adapt their digital marketing plans to drive results today, while building a strategy that’s resilient to whatever lies ahead?

To find out what differentiates top-performing, future-ready teams, ON24 conducted a global survey of over 1,300 marketers in 16 countries and uncovered key factors for advancing digital maturity and revenue growth, including:

How marketers rate their current digital maturity across regions and company size
The impact of digital engagement on business performance and opportunities to improve
How regions are executing on ABM and personalization strategies
Ways businesses are leveraging engagement data to drive sales and marketing alignment
Common traits of successful martech stack implementations and management

Learn how you can future-proof your marketing and build a foundation for growth – download now!