Study after study shows that B2B buying groups are consuming an increasing amount of content — which should be no surprise, given that today’s buyers prefer to self-serve and research purchases by themselves. But for B2B marketers, producing and delivering content in a way that is relevant, personalised and engaging can seem overwhelming. Add to that the need to measure the impact on pipeline and it may appear impossible.
So, how should today’s B2B marketers deliver content and experiences at scale and serves the needs of today’s buyer?
Fortunately, experts from ON24, Canto and Ceros have the answers. On Tuesday 23 August, join our interactive webinar where you’ll learn:
So, what are you waiting for? Don’t miss out — sign up for the webinar now!