A Customer Engagement Platform (CEP) is a single portal that centralises, analyses, and optimises every customer interaction across several touch points throughout the customer journey, helping brands provide personalised experiences at scale.
From email to web, in-app, SMS, and more, a CEP makes it easier for brands to deliver consistent communications across channels to engage customers better.
Using a CEP, marketers can instantly gain insights into customer behaviours and preferences through a unified customer profile. Then, they can take action on those insights directly in the platform to orchestrate personalised campaigns that are constantly tested and optimised.
Download MoEngage’s Buyer’s Guide to CEP to evaluate the right CEP for your brand.