MoEngage Report
Recent research shows that most brands lose almost their entire customer base in just three months post-signup.
Even if your latest, most creative campaign got you a wave of new customers, some brands miss the mark on delivering value early on, post-sign-up, wherein they end up losing their newly acquired customers even before they get a chance to demonstrate what sets the brand apart. This “you snooze, you lose” situation, coupled with the current market conditions, proves that the criticality of retention cannot be undermined.
Download MoEngage’s retention ebook to: