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In this latest report, discover how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels. Through the changes that erupted from the COVID-19 pandemic, there is an emphasis now to meet digital-first consumer expectations.
As Global CEO for Merkle, Craig Dempster explained “Since our last CER in Q1 2021, we have seen that customer expectations driven by the pandemic and changes to data and privacy are here to stay.”
With Merkle surveying 600 marketing, analytics, and technology executives of major brands ($100 million+ USD in annual revenue) from the US and the UK for this report, read on to discover insights like; 79% of those surveyed say that they are looking for identity to inform customer preferences and to serve relevant content and experiences to drive conversations.
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