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Mention Me
Mention Me Report
Guide to the Psychology of Referral
Report
19 Min Read
Report
19 Min Read

In partnership with Mention Me

Guide to the Psychology of Referral

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral.

This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. 

Sections include:

  • What motivates customers to refer a friend?
  • Cialdini's 6 weapons of influence
  • Nudge therapy
  • Checklist conclusion