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The State of Influencer Marketing Report 2022
Report
10 Min Read
Report
10 Min Read

The State of Influencer Marketing Report 2022

Our lives have dramatically changed in the last two years. We live in a dynamic and evolving society, but it’s evident that social media remains at the centre of how we connect with each other and with brands.

17% of brands spend over half of their marketing budget on influencers (BigCommerce) But how much of that labour and resource usage actually leads to fruit? The truth is, there are more intelligent ways to connect with influence than most businesses are aware of - and we’re here to help you discover them.

In the report we explore:

Data & Findings of Influencer Marketing 2021

  • Sponsored Content Grew Dramatically in 2021
  • Micro Influencers Are Driving Industry Growth
  • Micro-Influencers Dominate TikTok
  • Instagram Remains Most Popular Platform, TikTok Surpases YouTube
  • Most Campaigns Incorporate Instagram Stories

Influencer Marketing Trends of 2021

  • Social Commerce: Leveraging Influencers To Drive Sales
  • FinTok: TikTok Influencers Giving Financial Advice
  • Conscious Messaging: Gender Neutrality and Influencer Marketing
  • Multi-Influencer Campaigns: Inclusivity and Diversity

Download & Read Now