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Social Marketing Playbook: Planning and Measuring Campaigns
Report
19 Min Read
Report
19 Min Read

Social Marketing Playbook: Planning and Measuring Campaigns

The world is using social media in overwhelming numbers, and strong social media campaigns have proven impact. When brands skip social media activations - specifically ones with paid support - they do so at their own peril.

In this playbook we’ll take you through several must know steps and processes for making sure that you develop marketing campaigns that have social media data at their core. We’ll go over best practices for utilising social data that can be used in the planning, measuring, and follow up stages of your campaigns.

In detail, we will explore:

  • Why a Social Media Campaign?
  • Setting the Right Goals
  • Social Campaign Research 101
  • Your Campaign is Launched-Now What?
  • Paid Support for Campaigns: When Organic Isn’t Enough
  • Social Campaign Launch Checklist
  • Reporting Outcomes
  • Advancing Your Campaign Strategies