Meltwater Report
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Produced in partnership with Adweek, Marketing Reinvented 2021: Agency Edition, is a seminal piece of research that provides a foundational understanding of where we are today and what we believe our priorities should be as we begin to think about rebuilding the systems of social media in 2021 and beyond.
The methodology behind this research is based on the work of Rishad Tobaccowala, former Chief Growth Officer of Publicis and author of Restoring the Soul of Business. In an October 2020 article “The ABCDE of Marketing Re-Invented,” Rishad provided a framework for how marketing has changed and is changing into the future.
With his permission, we have adapted his framework for reinvention and interviewed 12 leading industry experts on both the agency and brand side.
The questions posed to the experts are mapped to each aspect of the framework in the following areas:
We hope that this report provides you with some actionable insights you can implement in your future strategies.