There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without a strong focus on deliverability, sometimes even quality, permission-based emails can get filtered out of your subscribers’ inboxes. According to Return Path’s 2015 Deliverability Benchmark Report, for every five emails you send, one of them never reaches your subscriber. In this ebook, we review what drives modern email deliverability and show how the best practices of engaging email can improve your deliverability.
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